Research

Podcasting creates a different kind of connection. There’s nothing flashy to hide behind. Just voices, pacing and ideas. It feels personal — like someone really smart sitting next to you, helping you make sense of something complicated while you drive, walk the dog or clear your inbox.

At PartnerComm, we use podcasts to slow things down just enough for real understanding to happen.

The approach

Here’s how we do it.

Start with what you want to achieve.

Before we write a word, we get clear on what employees really need to know, feel, think and do. Are plans changing? Are costs shifting? Is something new being introduced? Yes, employees need information. But information alone doesn’t drive decisions. We help employees see the value of what your company offers — in real, human, meaningful terms.

Get to know your audience — for real.

Benefits are confusing. We know that. So we break information into clear, digestible pieces using everyday language and smart visuals. Think comparison charts that actually help, interactive experiences that remove guesswork and storytelling that helps employees choose with confidence.

Use the research.

Framing enrollment as a narrative answers the real question employees are asking: What does this mean for me? By grounding everything in real-life context, we help employees see beyond premiums and deadlines to how benefits support their lives. This approach turns abstract choices into personal, relevant decisions employees can actually feel confident making.

Turn findings into clear direction.

Open enrollment isn’t one email and done. It’s a journey. We plan communication across channels and key moments: pre-launch awareness (it’s coming), decision support during enrollment (it’s here), deadline reminders (don’t miss it) and reinforcement afterward (here’s how to actually use your benefits). Every touchpoint has its purpose.

What sets us apart

Our PhD-led rigor elevates every decision.

Value isn’t just in the words. It’s in how those words are brought to life. Design shapes perception. It creates emotion. And emotion is where trust, and action begin. At PartnerComm, no one paints a clearer, more compelling picture.

In fact, studies show people remember 65% of information when it’s paired with relevant visuals, compared to just 10% when it’s delivered through words alone. That’s why we lead with design that isn’t just beautiful — it’s purposeful. Because when employees can see the message, they’re far more likely to feel it, remember it and act on it.

We deliver insight in reports leaders want to read.

Value isn’t created by simply sharing information — it’s created through experience. Interactive moments, like onsite pop-up shops, invite employees in, spark curiosity and make your message feel real. That matters, because people remember and connect with experiences far more than static messages. Experiential interactions can increase emotional connection and recall by up to 70%.

At PartnerComm, we create hands-on moments that draw employees in and help them see what’s in it for them.

Research that goes deeper than what people say.

Total Rewards information usually lives in a lot of places. We help pull it together, make sense of it all and present it in a way that’s clear and manageable.