Branding | PartnerComm

The approach

Here’s how we do it.

Define what you want employees to believe and feel.

Before we write a word, we get clear on what employees really need to know, feel, think and do. Are plans changing? Are costs shifting? Is something new being introduced? Yes, employees need information. But information alone doesn’t drive decisions. We help employees see the value of what your company offers — in real, human, meaningful terms.

Develop those brand elements and include a strong, simple tagline.

Benefits are confusing. We know that. So we break information into clear, digestible pieces using everyday language and smart visuals. Think comparison charts that actually help, interactive experiences that remove guesswork and storytelling that helps employees choose with confidence.

Create a design system that brings it to life.

Framing enrollment as a narrative answers the real question employees are asking: What does this mean for me? By grounding everything in real-life context, we help employees see beyond premiums and deadlines to how benefits support their lives. This approach turns abstract choices into personal, relevant decisions employees can actually feel confident making.

Craft copy that works with both the tagline and the design.

Open enrollment isn’t one email and done. It’s a journey. We plan communication across channels and key moments: pre-launch awareness (it’s coming), decision support during enrollment (it’s here), deadline reminders (don’t miss it) and reinforcement afterward (here’s how to actually use your benefits). Every touchpoint has its purpose.

Test it.

We don’t write copy in isolation and hand it off later — we write to design. Before a single word is written, we consider where the message will live and build copy to fit that experience. Words and layout are developed together, in close collaboration with designers, so typography, spacing, imagery and white space work together to shape exactly what the audience feels and understands.

Refine it.

Just as important, we write to the idea. Every headline and every line of body copy is anchored to the campaign theme or tagline, so the work feels unified and intentional. The copy doesn’t just explain — it reinforces the central promise again and again in different ways. The result is a cohesive system where message, design, and idea work together to market what you’re saying, not simply tell it.

Build clear, usable guidelines.

Launch it.

Can you brand your company in one line?

What is your strategy actually designed to do?

If you can’t answer these quickly, you probably don’t have a strategy yet.

Try this:

Working here means ______________.

If your answers focus on channels, content, or cadence — you have a plan for activity, not a strategy.

If your answers connect people, behavior, and business outcomes — congrats! You’re on the right track.

What sets us apart

Our world-class creative is all in house.

We push you to uncover what’s truly unique about your organization — the truths, tensions and strengths that are core to your DNA. Not borrowed language. Not generic promises. We help you define what sets you apart, why it matters and why employees choose you over anyone else. Because a strong EVP doesn’t try to be all things to all people — it captures the one thing that makes you unmistakably you.

We bring an ad agency approach and apply it internally.

We know what resonates internally. Because employee communication is our core, we help you create an EVP that make sense to your employees, leaders and candidates. We understand where skepticism shows up and how credibility is earned.

Speed is our superpower.

There are several parts to creating a strong EVP — research (our team includes several PhD-level researchers!), strategy, writing and branding. We do it all in house and that lets us easily collaborate to create an EVP that’s thoughtful, distinctive and easy to bring to life across the employee experience.