Wellbeing

We help organizations create wellbeing communication that’s worth paying attention to — strategies, content and campaigns that employees truly want to engage with. And it’s not because they’re required to, but because we make it feel relevant, supportive and real. The result is communication that strengthens culture, builds trust and reinforces a genuine commitment to wellbeing.

Wellbeing communication works best when it feels human and credible.

The approach

Here’s how to create strong wellbeing communication.

Start with the right goals.

The most important decision in wellbeing communication is defining what success means. Do you aim to drive real behavior change, clearly signal that wellbeing matters, or educate employees about your supportive programs and resources? All are valid — but they require very different approaches. These goals shape everything that follows, from the depth of content and messaging style to how often you communicate and how much you invest behind it. In all cases, leadership alignment is essential; without visible support and reinforcement, wellbeing communication quickly loses credibility.

Match the communication to the goals.

Once the goals are clear, the strategy needs to match it. Driving behavior change requires credible programs, clear structure and ongoing, practical, effective communication. When the priority is signaling care, the focus shifts to visibility, energy and connection, using social moments and peer participation to build momentum.

Build a strong, recognizable wellbeing brand.

Wellbeing communication works best when it feels consistent and recognizable over time. A wellbeing brand isn’t a one and done. It’s a steady drumbeat on repeat that builds trust and familiarity. It replaces scattered messages with a clear voice, visual identity and set of themes that show up across channels.

Make wellbeing part of your culture — not a campaign.

Effective wellbeing communication requires consistency and repetition. One email or a few posters won’t drive awareness or participation — wellbeing has to show up as part of everyday work life. Through ongoing storytelling, timely nudges and visible reinforcement across channels, wellbeing stops feeling like a standalone initiative and starts feeling like part of how the organization operates.

What sets us apart

We keep it motivating.

Whether it’s a wellbeing challenge, an awareness month or a year-round initiative, we design campaigns that feel cohesive, upbeat and genuinely easy to engage with. That means clear themes employees get, messaging that builds momentum over time and creative ideas that are fun and flexible.

We connect wellbeing to the bigger story.

Wellbeing doesn’t live in a silo. We ensure it aligns with your broader Total Rewards, culture and employee experience so it feels intentional, credible and long-term — not like a one-off initiative. We also build in ways to measure engagement and impact, giving you real insight into what’s resonating.

We make it personal.

We recognize that wellbeing looks different for everyone, so we design content that flexes across needs, interests and life moments — allowing employees to engage in ways that feel relevant to them.

We bring agency-level thinking to employee wellbeing.

This isn’t templated HR content. It’s strategic storytelling, with strong and disciplined execution that’s applied thoughtfully to one of the most important (and personal) topics organizations communicate about.