Website | PartnerComm

Our approach

Here’s how we do it.

Create one-of-a-kind. Every time.

Before we write a word, we get clear on what employees really need to know, feel, think and do. Are plans changing? Are costs shifting? Is something new being introduced? Yes, employees need information. But information alone doesn’t drive decisions. We help employees see the value of what your company offers — in real, human, meaningful terms.

Start with the outcome, not the pages.

Benefits are confusing. We know that. So we break information into clear, digestible pieces using everyday language and smart visuals. Think comparison charts that actually help, interactive experiences that remove guesswork and storytelling that helps employees choose with confidence.

Map audiences and needs.

Just as important, we write to the idea. Every headline and every line of body copy is anchored to the campaign theme or tagline, so the work feels unified and intentional. The copy doesn’t just explain — it reinforces the central promise again and again in different ways. The result is a cohesive system where message, design, and idea work together to market what you’re saying, not simply tell it.

Design it like a consumer experience.

Framing enrollment as a narrative answers the real question employees are asking: What does this mean for me? By grounding everything in real-life context, we help employees see beyond premiums and deadlines to how benefits support their lives. This approach turns abstract choices into personal, relevant decisions employees can actually feel confident making.

Bring it to life.

Open enrollment isn’t one email and done. It’s a journey. We plan communication across channels and key moments: pre-launch awareness (it’s coming), decision support during enrollment (it’s here), deadline reminders (don’t miss it) and reinforcement afterward (here’s how to actually use your benefits). Every touchpoint has its purpose.

Write it so people actually read it.

We don’t write copy in isolation and hand it off later — we write to design. Before a single word is written, we consider where the message will live and build copy to fit that experience. Words and layout are developed together, in close collaboration with designers, so typography, spacing, imagery and white space work together to shape exactly what the audience feels and understands.

Website pulse check

When you visit your current benefits or total rewards site, what do you feel?

Tap all the words that apply.

Supported Unsure where to start Well-informed Confident Overwhelmed Guided Tentative This is cumbersome Engaged Hesitant Worried i'm missing something Interested to know more

Your score:

Information-Heavy Experience

The words you chose signal an experience that’s largely transactional. Your site may technically deliver information, but it’s likely functioning as a parking lot for content rather than a destination designed to support real decisions. Employees may leave with answers — but also with lingering uncertainty, hesitation, or the sense that they’re on their own to figure it out.

Your score:

Mixed Experience

The words you chose signal your site is part information hub, part experience. Employees can find what they need, but the journey may feel uneven — supportive in moments, transactional in others. This is often where the biggest opportunity lives: turning clarity into confidence and information into action.

Your score:

Experience-Driven Destination

The words you chose reflect an experience intentionally designed to support employees through complex decisions. Your site doesn’t just inform — it guides, reassures, and builds confidence. It functions as a true destination employees return to because it helps them navigate benefits, not just read about them.

What sets us apart

We custom-design every experience — no templates, no constraints

We push you to uncover what’s truly unique about your organization — the truths, tensions and strengths that are core to your DNA. Not borrowed language. Not generic promises. We help you define what sets you apart, why it matters and why employees choose you over anyone else. Because a strong EVP doesn’t try to be all things to all people — it captures the one thing that makes you unmistakably you.

We apply best-in-class marketing experience principles

We know what resonates internally. Because employee communication is our core, we help you create an EVP that make sense to your employees, leaders and candidates. We understand where skepticism shows up and how credibility is earned.

We design for decisions, not just clicks

There are several parts to creating a strong EVP — research (our team includes several PhD-level researchers!), strategy, writing and branding. We do it all in house and that lets us easily collaborate to create an EVP that’s thoughtful, distinctive and easy to bring to life across the employee experience.

Thanks to you and the team for the great work on refreshing the United Well-being homepage! It looks amazing! Can’t wait to see how employees engage with the new look and links. Thanks!

Heather at ScottsMiracle-Gro

Websites

Our approach

Create one-of-a-kind. Every time.

Start with the outcome, not the pages.

Map audiences and needs.

Design it like a consumer experience.

Bring it to life.

Write it so people actually read it.

Website pulse check

Information-Heavy Experience

Mixed Experience

Experience-Driven Destination

What sets us apart

We custom-design every experience — no templates, no constraints

We apply best-in-class marketing experience principles

We design for decisions, not just clicks

Thanks to you and the team for the great work on refreshing the United Well-being homepage! It looks amazing! Can’t wait to see how employees engage with the new look and links. Thanks!